“In really quick succession, you’ve gone from a position of dominance to a movement against those big tech companies by consumers,” he said. “If Facebook and Google no longer have the confidence of the consumer, it means that [advertising spend] will move to other publishers.”
“That means consumers get relevant content and relevant ads, and if they get relevant content they’re going to like that publisher more and come back more often,” he said.
“Technology is really going to start delivering insights, and if so a brand will have insights to deliver an ad or a piece of content,” he said.
31st May 2024
8th May 2024
4th May 2024
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