Global technology company Joyned is well positioned in the transforming travel sector with their tailored travel software solution that continues to gain market share across the burgeoning digital tourism sector. The company has recently formed a partnership with RIU Hotels, a premium global hotel chain with over 100 hotels in 20 countries. Joyned enables travelers holidaying together to book together online for a truly collaborative, social experience – removing the hassle and confusion of offsite decision making. The global tourism industry is predicted to be worth US$2.3 trillion in 2023, and a massive 80% of leisure travel bookings are done by groups of friends and family. RIU Hotels’ US customers will now have access to Joyned’s transformative social commerce travel software solution, allowing them to invite friends and family to the RIU Hotel website; providing a secure, real-time and intuitive platform to discuss travel plans and make group bookings. RIU Hotels is rolling out Joyned across its US offering after a short test period, which saw a compelling increase in average revenue per user (up 5%). Director of Digital Channels at RIU Hotels, Juan Campins, believes Joyned’s software solution is a valuable asset in the hotelier’s push to enhance its digital travel business.

“At RIU Hotels, we are committed to creating a superior customer journey. Joyned shares our values.” “Integrating Joyned into our US sites was a logical step in our progression towards creating a truly integrated and seamless online experience for our friends and family customers -where ideas can be shared at the click of a button – and purchasing decisions can be taken in real time,” says Campins.

Changing consumer behaviours

Across the travel industry, early market adopters are embracing strategic technology partners to pivot from out-dated legacy systems, as rapid digital transformation and changing consumer behaviours re-shape the traditional travel industry. Within the hotel sector, particularly post-COVID, there has been a growing focus on technologies that unlock efficiencies, streamline travel experiences and remove friction points for guests and hotel staff. It’s a push that has seen Joyned recognised as a global industry leader, being voted the best travel solution for 2023 by 47% of the top global travel websites’ executives at the Amadeus 2022 OTN Conference – beating Tik Tok, Microsoft and Avast. Joyned’s solution has addressed two key issues for those competing in the increasingly competitive online space: inconvenience for consumers and the loss of leads and associated revenue for travel companies. This is evidenced by some of Joyned’s clients experiencing a 300% increase in new website traffic, 30% higher spend and an overall increase in revenue of 5% or more. As the digital revolution continues to up-end traditional business models, leading customer technology providers, such as Joyned, are well positioned to grow in value. This opportunity is open to wholesale investors only. If you qualify as a wholesale investor click here to request the offer docs. Past performance is not a reliable indicator of future performance. Reach Markets have been engaged by Joyned including to manage this offer and may receive fees for its services.