Social media users were quick to criticise the chain for ‘shaming’ people who wanted to start the new year on a healthy note while some pointed out that the messaging was not inclusive and labelled it ‘tone deaf’ and ‘gross’.
Equinox Vice President and Executive Creative Director Will Mayer’s comment echoes that of the agency when he said that the intention was to question the ‘norms of the wellness industry.’
31st May 2024
8th May 2024
4th May 2024
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