Overcoming data’s dark side: Tech companies prepare for a new era

Big data has been described as the “oil of the 21st century”, powering business decisions in an increasingly digital world. A global pandemic forcing millions worldwide to work from their homes has only served to accelerate the shift into cyberspace – making data even more prevalent and powerful.
Big data has been described as the “oil of the 21st century”, powering business decisions in an increasingly digital world. A global pandemic forcing millions worldwide to work from their homes has only served to accelerate the shift into cyberspace – making data even more prevalent and powerful. But with the fallout from the Cambridge Analytica scandal still settling, those creating, collecting and interpreting data need to be more aware than ever of the privileged roles they occupy. In this insightful panel discussion, Pureprofile CEO Martin Filz, Mills Oakley Lawyers partner of digital law Alec Christie, and RaaS Group managing director Finola Burke explore how pressure to treat consumers’ data appropriately will change regulation and the state of play for businesses. Hosted by Dr Nigel Finch, the panellists discuss how European privacy legislation is affecting companies worldwide, data industry growth forecasts, and the lessons we can learn from other business’ previous failings. Click here to watch the panel discussion. Click here to join CEO Martin Filz for a live investor briefing on Wednesday, 16th December at 11am (AEDT). If you would like to keep up to date with Pureprofile’s company activities, please register on their Investor Centre   Reach Markets have been engaged by PPL to help manage their investor communications. Sources:

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